CONVERSE UNVEILS THE ALL STAR MODERN SNEAKER INSPIRED BY THE 1920 ALL STAR
Today, Converse Inc. unveils the first in a series of updates to some of the brand’s most iconic sneakers with the debut of the Converse All Star Modern. Rooted in Converse’s rich sport history, the Converse All Star Modern is a new silhouette inspired by the Converse 1920 All Star sneaker and the brand’s heritage in basketball – streamlined with a modern design ethos and lightweight construction.
The Converse All Star Modern collection includes both Hi and Ox silhouettes featuring circular knit uppers and innovative features including Nike Hyperfuse, a contoured full-length Phylon outsole, a TPU-fused overlaid toecap, plus a neoprene split tongue and lining – all together delivering lightweight comfort and clean, stylish lines. With additional sneaker drops anticipated throughout the rest of 2016, the introduction of the Converse All Star Modern begins a celebration of Converse’s deep legacy in sports, with modern updates for today’s active lifestyle consumer.
“The Converse All Star Modern is a perfect fusion of our sport heritage with modern design,” said Bryan Cioffi, Vice President/Creative Director of Converse Global Footwear. “With this collection, Converse is delivering a comfortable, lightweight product that’s new, exciting and modern, but still feels very Converse.”
The Converse All Star Modern sneaker collection will be available on Friday, 16 September 2016 for R2 199.95 (Hi) and R2 099.95 (Ox), at Converse Sandton City Shop No. L6 and Menlyn Mall Shop No. UF83, online at converse-sa.co.za, in Black, Action Red, Lucid Green, Soar Blue and White colorways.
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, visit media.converse.com and follow @converse.