CONVERSE CONS AND CHOCOLATE SKATEBOARDS DEBUT NEW SKATE READY COLLECTION

LATEST COLLECTION MARKS THE CONTINUED PARTNERSHIP WITH SKATER KENNY ANDERSON

Converse Cons has partnered with Kenny Anderson and his long-time board sponsor, Chocolate Skateboards. The new Converse Cons X Chocolate footwear and apparel collection was designed with skaters in mind, for everyday wear ability.

The Converse Cons x Chocolate collection includes a One Star and two Chuck Taylor All Star high tops all with an upper made of 100% recycled poly cotton canvas upper. The footwear also features innovative skate technology, including CONS traction rubber for increased grip and durability, a rubber overlay as well as a Lunarlon sockliner for enhanced cushioning and maximum comfort.

The Converse Cons x Chocolate collection features original artwork from Evan Hecox, former art director & long-time contributor for Chocolate Skateboards. The art on the collection was pulled from one of Kenny’s favorite old board graphics from Evan’s simple life series. As a continuation of this series Evan created a new piece of artwork for the sockliner of the sneakers that will also be featured as one of Kenny’s boards. The new piece of art follows the lifecycle of a seed as it comes into our world… “plant a seed, let it grow, and pollinate”

Evan’s artwork is also printed on the apparel which includes both short and long sleeve tees made of Supima cotton and a recycled nylon packable windbreaker.

The Converse Cons x Chocolate sneaker and apparel collection will launch on Friday, September 1, 2017 at Converse Sandton and Baseline Skate Shop (online and in-store) and on Converse.com

 

ABOUT CHOCOLATE

Established in 1994, chocolate skateboards is part of the girl distribution family. Most known for their offering of skateboard desks and wheels, since its original start in the early ‘90’s, chocolate skateboards has grown to offer clothing and accessories. The current skate team behind chocolate skateboards includes renowed skaters vincent alvarez, kenny anderson, Chico Brenes, Justin Eldrige, Jesus Fernandez, Chris Roberts, Elijah Berle, Steview Perez, Raven Tershy and Jerry Hsu.

 

ABOUT CONVERSE

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s and children’s footwear, apparel and accessories and is sold globally by retailers in over 160 countries. For more information, please visit media.converse.com and follow @converse.za

 

MEDIA CONTACTS:

Livy Seboko

Styling Concepts

livy@stylingconcepts.co.za

Suzy Josephson

Styling Concepts

suzy@stylingconcepts.co.za

Posted on: 1 Sep 2017

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