Converse Love The Progress
WOMEN DEFINE WHAT IT MEANS TO BE FEMALE IN NEW CONVERSE CAMPAIGN
NEW CAMPAIGN UNVEILS CONVERSE “LOVE THE PROGRESS” COLLECTION” WITH POWERFUL YOUNG FEMALES, MILLIE BOBBY BROWN, STEPHANIE KURLOW, QIN YUNQUAN, KASIA GOLA, NAOMI PREIZLER, AMONG OTHERS
Johannesburg, February 19, 2019 – For decades, Converse have been a vehicle for its wearers to tell a story, reflect their personal identity and celebrate their cause. This spring, Converse female footwear designers crafted a collection “Love the Progress” inspired by the power of love, unity and community.
This collection inspired latest “All The Stories Are True” campaign – which offered females from around the world the chance to define the gender in their own words. In the search, Converse uncovered incredible stories of girls of all ages who are carving their own path. They are defining what it means to be a girl in their own terms, and in doing so, inspiring others along the way.
Launching today, the digital and out-of-home campaign features the definitions of actress and activist, Millie Bobby Brown, the first hijabi ballerina, Stephanie Kurlow, self-defense instructor, Qin Yungquan, nonconformist musician, Naomi Preizler and tech expert, Kasia Gola among others. Each articulated her own definition by hand on the iconic canvas upper of the Converse Chuck 70.
- Millie Bobby Brown, Actress and Activist: England – “GIRL is powerful”
- Stephanie Kurlow, Hijabi Ballerina: Australia “GIRL is influential and a risk taker’
- Qin Yungquan, Self-defense Instructor: Singapore – “GIRL is a warrior”
- Naomi Preizler, Nonconformist Musician: Argentina – “GIRL is to be human”
- Kasia Gola, Tech Expert: Poland – “GIRL is disciplined, works hard and achieves”
LOVE THE PROGRESS COLLECTION
The “Love The Progress” collection was inspired by women of the past and the present moving the needle for the next generation. It is an edgy, yet feminine collection that uses graphic prints, written messages and meaningful colorways to encourage women to define themselves on their own terms.
Crafted by female designers at Converse, the collection promotes the power of love, unity and community.
The collection and its tagline “Keep Loving, Keep Fighting,” is a belief that through loving one another and continuing to fight for equality, love will prosper over fear.
The collection features soft premium leather with bold graphic statements on the rubber taping. It will be available for purchase for R1499.95 to R1599.95.
ABOUT ALL THE STORIES ARE TRUE
All The Stories Are True is a digitally-driven and OOH brand campaign from Converse focused on true stories and real people, past and present, that the iconic Chuck Taylor All Star was witness and/or accomplice to. This spirit of this campaign is what has connected the Chuck Taylor and Converse to our consumers for decades – the Chuck Taylor is a creator of, and participant in culture.
Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, Converse is recognized as a brand for self-expression around the world and across cultures. The interpretation and adoption its iconic sneakers, including the Chuck Taylor® All Star®, the One Star® and Jack Purcell® span decades.