Converse X Dr. Woo
Johannesburg, 6 September 2018 – Converse has partnered with the iconic tattoo artist, Dr. Woo, to reveal its second footwear collection, which is driven by the desire to create a “wear to reveal” experience. In this collection, the wearer takes customization into their own hands with each step, opting to break, cut or tear down the top canvas layer to reveal the second, patterned canvas layer that lies underneath.
The design is meant to adopt the identity of the wearer, and through a literal interpretation of a “wear and reveal”, the Converse x Dr. Woo is crafted to capture the element of discovery with every wear. Dr. Woo, who totes a cult following as a tattoo artist to Hollywood’s elite, asserts a definitive point of view on style, design and aesthetic. The LA-based artist works out of hidden shop ‘Suite X’ in Hollywood and has developed a signature fine line tattoo style over the last decade to dub him one of the biggest names in the industry.
In Dr. Woo’s second take on the Chuck, he takes a 360 approach to the first collaboration, infusing his love of art and design into the canvas. Obsessed with the idea of ‘evolution’, the silhouette presents a fresh creative output with vintage vibes, bold colorways and a unique double layer materialization.
Get your Converse X Dr Woo sneakers at in line stores and selected retailers.